IGN just put up a great direct feed video used at PAX featuring the FM3 paint shop. It does a good job of highlighting some of the sound design and music I created for the UI.
Check it out here
Also they posted these videos as well:
Joker BMW
Audi
And if this one doesn't make you want to play the game...
Here's a link to all of the new videos up on the Forza site proper
